Instagram started out as a photo sharing platform. Today, it’s a video sharing place as well and an excellent place to promote your business. With 800 million active users per month ready to buy, it’s an essential e-commerce tool that every online entrepreneur should use.
The key to online business success selling with Instagram is utilizing the so-called “hashtags.” You probably have seen what they are. Well, any word that starts with a “#” is a hashtag.
Most Instagram posts have hashtags after the caption or each comment. While they were initially meant to categorize posts, so they can be searched by non-following users, now Instagram hashtags can be affixed strategically to gain more likes, gain more followers, and make more sales.
If you’re an online business owner, these hashtags for likes can be crucial to your sales and overall growth. In this article, we’ll discuss how to find the best Instagram hashtags for your business, hashtag usage limit, how to add hashtags to Instagram stories, and how to measure hashtag performance.
How to Find the Best Instagram Hashtags
Finding the most proper hashtags for your e-commerce business needs proven data-driven tools, so you can make the best decision on which ones to use. For this purpose, you can leverage any of these instruments: Tag Blender, Hashtags For Likes, Instagram Tags, SeekMetrics, and All Hashtags.
These tools give suggestions on which Instagram hashtags that are popular and suitable for your posts. They use Instagram API to locate the appropriate related hashtags based on the hashtag you’ve entered. Analytics tool Webstagram provides a good list of top performing hashtags for you start with.
Hashtag Usage Limit
Instagram enforces a hashtag limit of 30 per post. However, it’s recommended to use fewer than that to ensure the look of a reputable and focused account user. It’s important to stay within the scope of the post and not to use unrelated hashtags to avoid looking like a spammy account.
If you violate this Instagram rule, most likely your account will be blacklisted so that it wouldn’t show up in searches. Thus, it’s always important to keep the number of hashtags way below the limit and stay focused.
How to Add Hashtags to Instagram Stories
Now Instagram has “Story” feature, which allows photos or videos to be posted for 24 hours before they disappear for good. After uploading a story, you can add the image or video to the permanent feed or let it fade after 24 hours.
Good news is, you can add hashtags tXo Instagram stories. To do so, select the “#Hashtag” sticker option, so viewers can tap it on your story and see other related posts with that particular hashtag.
How to Measure Hashtag Performance
It’s recommended to use hashtag performance measurement tools to ensure that you’re using the most appropriate hashtags for your business. There are free and paid tools, such as SumAll, SimplyMeasured, and Iconosquare.
With those tools, you can measure: the number of likes/comments/saves, impressions, reach, followers, and rate of engagement. With each new hashtag, you can see the progress in achieving desirable results.
At last, as an online business, you’d be leaving money on the table if you don’t leverage Instagram and its captive users. It’s an impressive platform to build a brand, build a following, and make more sales. Overall, Instagram would create a fantastic low-cost marketing platform.
Enjoy selling your online products like crazy.
About the Author
Jennifer Xue is an award-winning author, columnist, and serial entrepreneur based in Northern California. She is also a digital strategist for Oberlo. Her byline has appeared in Forbes, Fortune, Esquire, Cosmopolitan, Business.com, Business2Community, Addicted2Success, Good Men Project, Positively Positive, and others. Her blog is JenniferXue.com.