When someone has an interest in your business they will often request marketing tools about your company to peruse. These are typically the website, and any printed materials. You need to consider engaging professionals like Chip Paige who can design these tools to make your business look spectacular. Here is what they should contain:
Having a professional website is exceedingly important. Websites speak to creditability. Today, everyone uses the internet to locate and evaluate local shops and goods and the majority of window shopping is done through an Internet connected device. Professional websites are an ideal way to enlighten, engage and convert visitors into customers. Additionally, they operate as a great analytics tool. You can discover what pages are visited most, demographics of customers and visitors, time spent on each page and much more.
Your goal should be to give customers a great experience while they learn about your company, its products and services. These are the must-haves to include in your website:
Easy to Navigation: Having an easy to navigate is a critical feature. You want visitors to have an optimistic experience, when they engage with your site and getting around it easily and quickly forms this foundation. Your navigation should be standard, your main navigation at the top of the page and the design incorporating delivery of all your key company info on one page. Visitors should have access to everything needed about your company within one click.
Quick Access to Business information: Important information including: direct contact, location and info central to your business practice (menus, business hours, and other key info should always be in the top half of the page.
Website Content: Your content should be clear and concise with no ambiguity. You may need to hire a professional to write your text to insure it is as clear as needed and targeted at your particular audience.
Friendly to Mobile Devices: The business and consumer worlds have moved to mobile devices with most people using mobile phones to access the Internet. This demands that your site be designed to be mobile friendly.
The benefits of a small business website cannot be overstated. Web design is more affordable than it has ever been. With the importance of web presence being what it is, you can’t afford not to invest. Give your website that simplistic edge. Let the professionals take care of content placement, page design, branding and navigation. That way you can focus on more important things while customers come to you.
Printed company materials
Business and marketing plans and company decks are documents that have a specific purpose of showing readers the status of your company your view of the market, you company’s place in the market and where you see thing in the future of your company. In addition to these documents giving potential investors and partners a complete understanding of your business it also gives your employees and road map and set of guidelines to follow keeping everyone on the same page consistently
Additional printed materials include brochures and flyers that function as sales and marketing materials. These need to be created in close collaboration with and mimic the information supplied on the website.
Combined these tools prepare your company to interact effectively with investors, customers, partners and vendors.