Utilizing an email marketing campaign is nothing new for businesses with an online presence. This is because that, for those that produce the most effective campaigns, the rewards can be massive in terms of sales. Yet, the key word in that previous sentence is ‘effective’. Because developing and implementing an email marketing strategy with positive results is certainly not easy. In fact, there are many things to consider when it comes to writing and distributing emails that will sell your products/services.
So with that in mind, let us explore the starting points that are necessary to produce an email marketing campaign successfully.
Use a professional email address
First of all, it is important that you use a dedicated email address when sending out your mail to clients. Not only does this reflect well regarding your company’s professionalism, but it also helps with managing your campaign.
Most web hosting packages will include a professional email that goes like [email protected] However, you can also go with cheap email hosting that provides a dedicated service for your email needs, such as anti-spam and virus filtering and 24/7 support.
Be clear with your intentions
When it comes to acquiring the email addresses of potential customers, it is vital that you’re not deceitful. Be clear in terms of what you will offer them when they pass on their email to you. Will you send regular updates on new products? Perhaps something like a free catalogue? Or maybe it is for discounts and special offers? Specifying what they’ll receive is also much more enticing that simply going with ‘get updates by entering your email’.
Along with this, you also don’t want to obtain email addresses via any shady means. People don’t like being spammed, and that is how they will feel if they didn’t give you their email directly. Plus, this will also help get your email address whitelisted, which ensures you don’t end up in the spam folder.
Create worthy content
An email with no meaning is, well, not worth sending. As a result, you need to make sure that your email is full of interesting information that will grab the attention of potential customers.
Firstly, the title of the email needs to make them take notice. Writing something such as ‘The Weekly Newsletter from Your Business’ is too mundane. Instead, go with something that will encourage a click – use descriptive words and leave a little mystery about the email content. ‘This Revolutionary Product is Something You NEED in Your Life…’ will hopefully cause both curiosity and excitement. However, refrain from using ‘click-bait.’
As for the actual email content, be clear with your message. Fluff is something that nobody wants to read, so just stick to talking about relevant info. To illustrate this info, it is also strongly recommended that you use some form of visual content. Whether it is pictures or a video, it has been proven that customers engage much more with visual content than its written counterpart – to the point that it has been reported that 40% of people react better to visual-type info than just plain text.