There are many reasons that you may feel the need to consult a reputation management company for your business. Online reputation management or ORM as it is referred to is an all-encompassing approach to monitor your online digital reputation. It is very important to have a credible online reputation, and, in this technological age, your business will suffer if you do not have one. It increases awareness of your brand and products and people will check your reviews. If they aren’t positive they will not choose to place their business with you, it is that simple.
Other reasons to have a great online reputation are not only that they will increase initial sales when the prospective client checks your ratings and reviews, but they will also build up a profile and an idea of your company that potential clients will come to love and trust. If you have a professional looking blog and website which include frequent interaction and engage your customers, then you prospective or loyal clients will know that you are a reputable hard-working company who are up to date with technology and they will immediately place their trust in you. They may even begin to look forward to your posts especially if you make it your priority to showcase the best bits about your place of work. This can include putting pictures of your new offices online, include the fun team building exercises that you all took part in. Show the days when you had donuts in the office to celebrate your success. People relate to these human real life positive stories and if the general public believe that you are a good employer who cares for its staff, they will hold you in a very positive light and will spread the word about your company.
Also, do not be fearful to showcase and highlight the good work that your business has done. Whatever line of work you are in ask your clients whether you can display photographs that show what you have done for them, this should be good publicity for their company too. If you are in PR you could put pictures up of an event that you have participated in to highlight to future clients why they should choose your company for their business.
Some companies will use a celebrity to endorse their product and again this does not seem to do any harm. Just be careful to budget wisely and to choose someone who fits the criteria of your target audience.
If you are suffering from an online crisis where somebody seems intent on posting frequent and negative comments about your company, then you must stay calm and focused. If you employ a company who is very proficient in reputation management then they will be able to get you back on track.
Online reputation management is not a simple a trend or fleeting fashion. It’s a reality and if you are not serious about protecting your reputation online your business will undoubtedly be harmed at some point.