Positive Public Relations in a Digital World

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Reputation is something that has been important throughout the history of mankind. The caveman with the reputation for being the strongest would be untouchable by all the other cavemen, for instance. This concept of “street cred” has always driven the way human beings respond to one another, but also how they respond to companies. This is why all businesses have, for so long, focuses on word of mouth advertisement, with the golden rule being that any individual will tell seven others about a certain experience, whether that was good or bad.

But today, the world is online. Now, people don’t just tell seven people, they tell all of their social media followers and more. They tell thousands, in other words. It is no surprise, therefore, that it is now easier than ever to find an online reputation management company, which is professionally charged with maintaining the positive reputation of their clients.

Everybody, whether they are businesses or individuals, wants to have a positive reputation. However, this seems to be increasingly difficult as everything is so open and accessible to anyone who is looking. If someone is looking for information on a product, a service, an individual, or a company, they only have to enter the name of this in Google and see what comes up. And the reality is that people do this, they look up everything they possibly can on the search engine, and they make decisions based on what they find.

The big problem is that anyone can write anything they want online. Hence, it is very easy to have a reputation tarnished, often unfairly so. The fairness of this, however, is irrelevant. What matters is how you respond to it. It is not possible for you to stop an individual from airing any real or perceived grievances on the internet. What an online reputation management company can do, however, is make sure those grievances become almost fully hidden on the internet. They do this by optimizing any positive reports about your company and creating new ones, thereby pushing down all the negative reports to the second or third page of Google, where they may as well be invisible.

If you are worried about your online reputation, which you should be, you may want to consider getting in touch with a professional company. They will be able to give you an understanding of what your current position is, and how that measures up to the competition. They will also look into what type of negative information is out there, and how you could respond to it if needed.

A good reputation management company will not just look at where you are today, they will also be proactive in improving your reputation overall. They will guide you on how to respond to negative criticism, but they will mainly help you to create positive, high quality content that is then shared all over the world. In so doing, you ensure that you maintain your ‘street cred’, albeit in a virtual world.

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