How to learn basic online marketing

The Internet is a wonderful thing, and no one can argue with that. At no other time in history has humankind been this privileged, and that’s because if you want to learn something, the world is your oyster. There are thousands of free and paid courses that you can utilize to get started with various types of digital marketing.

Why should you study online marketing? Here are some reasons. For one, you never know when it might come in handy. Even if you’re not in the marketing field per se, you might encounter it at work. Maybe you just want to be aware of some marketing techniques that big brands might try to use to get you to test their products. Being an informed consumer means being an intelligent buyer.

Another reason is that branding has become quite popular nowadays. Everything you put on the Internet has some way or another of coming back or being discovered at the precise moment when you don’t want that to happen. If you are or you’re planning to become a public person, you basically have to know how to market yourself.

Look for forums

While you can’t learn all types of marketing using a forum, what you can do is create a subreddit or look for the right one if you want to find out about several resources you can use.

We mentioned Reddit because it’s one of the most effective websites ever to have been developed. From CMOs to developers — you’ll find all sorts of people on Reddit, and most of them are willing to give you a hand with a problem or even provide mentorship on a particular topic. Folks are usually friendlier on forums than they might be on regular websites, and that’s a tip you should remember.

Free courses? Yes, please!

There are some sites that might call for financial investments if you want to enroll in a course and actually get a certification at the end. But others will make the course available for free even for those who aren’t looking for a certification. Coursera and Khan Academy are two of these.

On YouTube, you can find a wide array of marketing videos, but you probably knew that already. This social media network comes with a collection of productions on anything from philosophy to making ends meet on a really tight budget. The only thing you do need is a little bit of patience so as to separate the wheat from the chaff.

Paid courses

If you’re willing to invest in your education and you wouldn’t mind becoming an accredited marketer, some of these resources might be of assistance — Simplilearn, Market Motive, Coursera’s Digital Marketing Specialization, Lynda, and even Udemy.

Although somewhat new in comparison with the others, FutureLearn is another website you might want to try out, particularly if you’re interested in courses regarding tech, business and management, and of course, marketing.

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