If you decide to have SEO done for your website, then the obvious results should be higher rankings in search engines. That in turn leads to more traffic, which turns into more conversions, giving you more leads, sales, and revenue. However, if you’re struggling with sales and revenue right now, then you might not have a lot of money or resources to put into paying someone else to do things for you right now. As such, you need to go solo, at least for a bit. Keep reading this article to learn 4 DIY search engine optimisation steps you can take on your own.
1) Never Neglect Content Creation: Even if most of your website isn’t going to change all that much over time, you don’t want visitors to be one and done. You want to give them reasons to not just visit, but to keep coming back and linger a while they are visiting your site. Constantly creating useful and engaging content helps you do that, and search engines do notice this kind of thing.
2) Put Meta Tags On Every Page: This helps you maximise your SEO with minimal effort. These tags are great because they often show up in the search results. When they are informative and clear, they give a search engine user a reason why they should click on your site. Since you never know what specific pages on your site might get picked up by search engines, you should incorporate this element on every single page of your site.
3) Don’t Use Flash: There was a time it was quite the ‘cool’ thing to do. However, it means long load times, and in an age of mobile traffic dominating online, fast loading times are an underrated aspect and variable in many search engine algorithms. For that matter, search engine spiders can see it or index that kind of content. Also, many users don’t have browsers that support it, and those that do usually hate it.
4) Get Good Backlinks: Backlinks are still necessary for high rankings, but it’s not so much about quantity as it is quality. There are three places you can do them on your own, however. The first is by creating content that users share on social media, giving you backlinks from their accounts and platforms. The second is by visiting forums and comment sections to post your own links. The third is by arranging for guest blogging where links are swapped.
Now that you have finished reading this article, you now are aware of 4 DIY search engine optimisation steps you can take on your own to boost your website without having to pay professionals to do anything for you. If your own results are successful, then you might just wind up creating enough traffic and sales that you can afford the services of a digital marketing agency or SEO firm. Then again, if you truly are that successful on your own, you might also find that you just don’t need them after all.