Is NLP Good for Business Strategy?

‘NLP’ stands for Neuro-Linguistic Programming. It’s a systematic approach to restructuring personal development via the integration of several communication theories and certain elements of psychotherapy. First created in the 1970s, NLP has been both lauded and lampooned by medical and business professionals, as either an incredibly effective was of modelling self-improvement, or just another quack theory with no real world application.


How It Works

NLP is intended to help us identify dysfunctional behaviours and eliminate them from our repertoires, through a program of structured re-programming which centres upon the ways in which our brains unconsciously process language. Incorporating powerful tools and techniques, it promises significant change and long-lasting mental and behaviour improvement.

NLP may sound complicated but many of the techniques are designed to be fun – and with good reason. When we enjoy learning, we generally tend to absorb knowledge at a much faster rate. Retention also improves, meaning your new knowledge will stay with you for longer. The way NLP is taught is, in itself, an NLP technique.

NLP for Business

NLP has proven to be extremely effective within the context of business. It’s a useful tool for helping people to feel more confident, to become better logical thinkers and strategists, and to overcome fears and phobias. For that reason it’s most often used in management training, although NLP can prove very useful during team training and bonding exercises.

Many companies now use NLP in their training, and there are a number of professional training companies which actively incorporate elements of NLP into their other modules. Some training companies, such as Watt Works Consulting, even offer NLP training, so business owners and managers can become NLP certified themselves.

NLP as a Strategy

When one thinks about NLP as being part of a strategy, one must consider the outcome of NLP training. Implementing NLP during training can result in better managers and better leaders. It can strengthen individual bonds and improve group dynamics. It can help a salesperson relate better to their customers, and it can improve dialogue between all staff and clients. When one takes all of these aspects into consideration, it’s clear that NLP can play a vital role in company strategy – particularly because any good company strategy should focus, at least in part, on strengthening and maintaining communication. Not only will your employees become more decisive and happier in their roles, but your customers will also benefit from the overall improved health of your company.



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