SEO is an important factor in affiliate marketing. In fact, it’s important in marketing full stop. For many affiliate marketing companies having a large amount of web traffic is imperative. A huge benefit of an SEO-optimized site is that the search engines trust your website, which helps to drive quality traffic that has a better chance of converting.
If you’re running an affiliate marketing business but not focussing a lot of your time and efforts on SEO then the only way for you to drive traffic will be through paid ads. This method of traffic is extremely effective, however if paid ads are your sites sole source of traffic it can end up being very expensive
The competition for search rankings
With so many major affiliates focussing so much time and resources on their SEO strategy the competition for keywords can be very high in many industries. One of the major and most profitable affiliate markets is online betting. Due to the high potential of financial gain here many companies put a lot of work into making sure they’re top of the rankings, especially at key points in the calendar.
In the world of betting My Betting Bonus are one of the top online casino affiliates and they implement an extensive strategy year round. This includes a lot of on page SEO, as well as in-depth technical work. There’s always a debate with SEO whether it’s best outsourced or done in house; but it really does depend on what level of operation you’re running. If you’re looking to run and implement your own SEO strategy then it’s crucial to make sure you really know what you’re doing before you begin.
The search engines
Search engines aim to provide their users with the most relevant and up to date information possible, based on their search. There are apparently 200 factors that determine the results shown by the search engines including website authority and information relevance.
It’s crucial for affiliates to continually update the information and content on their website as search results are useless to users if the information is either old or irrelevant. People expect only the most updated and new information at all times.
Concentrating on SEO
As an affiliate you can in theory offer as many products and services as you like. For example, if the product you are promoting is books, you would most likely be an affiliate of a company like Amazon. The more people click on your site and purchase products the bigger your commission is at the end of the month.
Typically in the world of affiliate marketing the merchant will do the majority of the work for you. They will manufacture of the products (or provide the service/sales platform), customer support, product delivery and payments will all be handled by the business you are an affiliate of. This leaves you to concentrate on driving traffic and forcing conversions.