The impact of the latest mobile application development technology to businesses

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The technological landscape has changed tremendously in the last couple of years, and app development has become a new technological frontier of the next generation. According to rare statistics, the number of smartphone users in 2016 was approximately $ 4.65 billion, which is expected to reach 4.85 billion in 2017. With the adoption of smartphones that continue to grow at an extreme rate, it is confident that top app development companies are looking for ways, to enter the race, to build powerful mobile applications. This year and beyond, there will be huge opportunities for businesses and entrepreneurs to thrive and benefit from mobile applications. As a result, today all companies, regardless of their type or size, are focusing on creating reliable mobile applications to keep pace with new technologies.

Faster mobile development

Companies are going through a difficult period in corrupting the growing demand for mobile applications. With these progressive requirements, companies compete to start their products and services faster than anyone else. The main goal for Indian app developers will be to shorten the development lifecycle and shorten the time lag between conception and launch. You can expect to display additional tools for rapid development of applications and market structures. In fact, many companies are waiting to implement solutions that meet the needs of the consumer launching applications faster than anyone like multi-core JIT, Gesture Search and SwipePad, etc. Such mobile development solutions have created the very idea of providing consistent value to customers at every step while developing an application using key components, including quick startups and quick market access.

Security in apps

There have been several reports pointing to users’ problems with hacking and, according to Gartner, 75 percent of mobile apps will not even be able to pass an elementary security check. Hackers will try to continue with a tendency to use the security gaps known in mobile applications for personal and confidential information. Security remains a serious problem in mobile applications. Today it has become imperative that developers take serious security issues like unsafe data storage, involuntary data loss, broken encryption, etc.

Location Based Services

Beacon technology has erased the distinction between lines between online and offline – both in retail and advertising. This technology has already been adopted in the firmware and Android system should follow in the near future. Almost all industries, including retail, hospitality, tourism, education, health, entertainment, travel, corporate, real estate, cars, advertising, etc. benefits from such internet services. The best beacons are used in large buildings. Very often, to see the lights implemented in large buildings to provide internal mapping. In the event of an emergency, the first respondents can quickly access where the problem has occurred. You can get a list of the latest known locations, monitored headlights or temperature sensors to identify hazardous areas, while they are not active in case of emergencies such as fire.

Cloud Technology driven

Cloud technology works as a vital role in the application development revolution. There has an improvement in the use of mobile devices. This is usually to make application developers more focused on the ability to integrate and synchronize applications developed by formulating devices. Cloud approach will allow developers to create functions that can be easily used on various mobile devices with data and similar functionality.

In addition, there are many mobile app development companies that work on platforms for developing cloud applications. Developers have a full range of tools for creating applications, continuous integration, testing and presentation of their applications in application stores. This leads to the development process faster, without having a deep knowledge for important tasks.

Wearable Technology

Merit goes to Apple, the watch – wearable technology has become the hottest topic in consumer electronics. Most of the portable devices developed so far have been focused on health and fitness. But with the opening of 2015, they also had to be used in companies to improve their efficiency and productivity. For example, there is a boom in the fashion and textile industry to adopt wearable technology. Stimulating the development of cross-connect devices that can be launched on a mobile device, such as a portable device or another third-party device, safely open an unlimited field for new applications, violating the limitations of traditional medical applications and fitness.

Mobile banking, payments and M-Commerce

Recent studies have shown that 19% of commercial sales come from a Smartphone or tablet. Analysts say that this trend will continue positively as more and more consumers adapt m-commerce. Transferring money or buying goods using a mobile phone becomes as common as using credit or debit cards. This means that developers can develop mobile applications that can process transactions without the need for carrying cash or physical cards.

Improved business applications

According to IDC forecasts, 35% of large enterprises will use mobile application development platforms to create and distribute mobile applications. This indicates an increase in storage for business applications, which include internal application feedback, allowing companies to get rid of applications that are not being used, and save huge costs. Many enterprise application stores are integrated with government affairs, which lead to a broader approach. As a result, application developers will have tremendous opportunities to work on applications for the growing mobile enterprise market.

Marketing, advertising and purchase within the application

According to a new study by Juniper Research, the costs of in-app advertising on all mobile devices will have many advantages. Mobile ads are no longer limited to banners. Now they have integrated and tested various ad formats, such as images, text or video ads. And advertising and purchasing mobile applications will become a focal point for monetization and a ladder to success, as many application developers make the transition from paid models download.

The use of marketing methods for mobile devices is constantly changing. In previous years, the marketing applications were very focused on grabbing the attention of the maximum user (downloading the application) instead of user participation. Now, developers and marketers have begun to understand the importance of improved experience for organic users. Employee is considered more loyal and faithful than users, collected through paid channels. As mentioned earlier, this can create a great experience, constantly analyzing user behavior and thereby improving the application. With Wi-Fi based location-based services and headlight technology, there is also a completely new dimension of advertising that allows marketers to start promotions depending on the location and specific context of the user.

Mobile Gaming

In recent years, there has been a gradual movement in mobile games for multiplayer games. With the advent of such games, the integration of social media in games becomes more significant than before. In addition, mobile games will increasingly depend on cloud technologies to synchronize between different devices, play the same game or are synchronized between different users participating in the same game.

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