The digital marketing teams at many businesses whether it is a high level law firm like Keith Williams Law Group or a fledgling startup can make a multitude of money from implementing a great digital marketing campaign. Being able to climb up the search engines for terms related to your business is imperative. Most people do not go to the second page of search results when the first page offers them a solution to a problem or what they needed to find. The following are tactics to help take your next digital marketing campaign to the next level.
Outsource Content Creation If Needed
Smaller companies might not have the budget to staff a huge marketing department. This can be a huge strain on cash flow especially if the marketing campaign does not work out. Creating engaging content is important so if as a business owner has trouble with writing they might produce average to below average content. Thankfully it is easier now than ever to outsource content creation at a reasonable price. Go to a freelancer platform as this can provide a quality writer at a budget friendly price while content creation companies usually charge more per word.
Social Media For Promotion
Social media is the best platform to promote anything as it is free promotion. An important thing to note is that of hashtagging posts correctly so people searching for related hashtags to the business will come across the post. Content for these platforms needs to be solid and appeal to the target demographic. Great pictures for a travel agency will yield a higher return than writing social media copy without any type of graphic. People want to see where they can travel and not just hear about it.
Reach Out To Industry Publications
Reaching out to write for industry publications not only can expand a brand’s name recognition but can also help the company site climb up search engine rankings. The best thing for the staff of the company is doing this and starting to be considered as a thought leader in the industry. This will not only help with search engines but it can turn the company full of experts that you have into a company everyone wants to work with. One great thing that can happen is that of being invited to speak at an industry event or conference. This is free marketing for the company so make sure not to try to sell the company’s services or products.
Try Different Types of Content
Different types of content are essential as there are people that simply do not want to read another article. There are those that like their content in video form while others might like an interactive webpage. Podcasting is becoming increasingly popular and can allow those at the company to interact with current and potential customers. By creating a custom hashtag those listening can engage in the conversation by making statements or asking questions. Do not alienate a part of the company’s target demographic by only producing one type of content.
As you can see the above are great ways to take the next company digital marketing campaign and make it the most successful yet!