Brainstorming in your company is usually done for some creative purpose or another. A lot of the time, brainstorming can be the first and crucial stage in new product development, or sometimes it can be as a response to some sort of change within the company or market you reside in. No matter what the reason, it is important to get the most out of these sessions, and not let them be an inefficient use of time. As this can usually mean that there are a lot of creative people in one space, it is important to make sure they work together harmoniously and effectively.
Firstly, consider where you are physically going to base a brainstorming session. For example, is access to the internet necessary for this type of session? If the answer is no, then perhaps consider having the meeting outside of the normal office setting. However, if more practical tools are needed, perhaps for a presentation or general research, then make sure you have booked the right space for such a task. Just a change of environment as simple as moving a team from their normal desks and going to a meeting room that’s not usually can go a long way in terms of providing inspiration.
It is important to make sure you are challenging your team from the word go. This can take the form of small challenges to begin with, such as ways to redesign an existing campaign for under £100. This sort of task gets innovativeness flowing through the room straight away and creates the perfect atmosphere for ideas to flow constructively.
Brainstorming is often the first step in a very lengthy process. This can often mean that participants of such a meeting don’t find out the next steps of the process. This can make people feel like their time has been wasted and demotivate them in further sessions, or within their job generally. Therefore, it’s important at the end of a brainstorming session that you first recap what you have gone through, and then create an action list. This will lay out the potential next steps from the session, and show the participants what the purpose of their time was. You can even go a step further by ensuring the team members are involved in the next steps of the process. As those who are present at the conception of the idea are likely to have a more vested interested in a product’s development than those who haven’t.