Corporations may have occasion to host all kinds of events, from internal holiday parties for employees and their families, to meetings intended to attract investors, to press events centered on unveiling new products or services. And whether you’ve been pressed into service to plan the event, or your role is merely to find and hire the entertainment for the evening, you might not know quite how to get started. But when you have some guidelines to follow, the process can be made easier and the outcome more successful. So here are just a few dos and don’ts to keep in mind when hiring entertainment for your corporate event.
- DO: Plan your budget. The most important thing in just about any business is the bottom line, and you need to make sure that you’re not overspending for entertainment at your corporate event. For this reason it’s important to have a firm budget in mind before you start shopping for acts. After all, you’re the one who will have to explain the expense report to your supervisors.
- DON’T: Hire someone sight unseen. Demo videos can definitely help you to narrow down your options for entertainment, but once you’ve selected a couple of performers that seem to suit your needs, you should take the time to audition them or at least meet them in person. This will help to ensure that you know exactly what to expect when your event rolls around.
- DO: Get referrals. If you’re having trouble finding acts that fit the bill, you might want to ask your family members, friends, colleagues, and other trusted sources for referrals. Many people host events, some of them corporate, so you should be able to get at least a few ideas for entertainment that could work for your soiree.
- DON’T: Choose entertainment incompatible with your venue. If your corporate event is taking place, in a small, enclosed venue, such as a meeting room, you might not want to hire an electric band that will blow out everyone’s eardrums. On the other hand, hiring an acoustic guitarist or a magician for an event in a cavernous room at a convention center would be equally ill-advised. Before you select performers to entertain the guests are your corporate event, you need to make sure that they are appropriate for the venue where it will take place. And on a similar note, you should probably think long and hard about the event in questions and the guests in attendance – you don’t want to offend anyone with something risqué© or leave them wondering what the heck aerial acrobatics have to do with your software launch, just for example.
- DO: Hire help. If you’ve got a sizable budget for corporate event entertainment there’s no reason you can’t hire some professional help like an event planner or an entertainment services company like Resource Entertainment Group. If you’ve never planned a corporate event before or you’re not sure what type of entertainer will best suit the occasion, let experienced professionals assist you and ensure that you make a splash and impress the execs and the guests at your event.