Yelp.com is a site where consumers review everything from Chinese takeout to nightclubs to dentists. With reviews for cities all over the world, it is a truly international consumer community that can be a great platform for small businesses to build their reputation.
Yelp also allows customers to make reservations directly through their site, so drawing in potential customers and converting interest to bookings couldn’t be easier. Another great perk of Yelp is their Events page, where local businesses promote what they’ve got coming up and attendees can sign up, chat and ask you questions directly.
With over 20,000,000 visitors a month and 1000 businesses signing up daily, Manta.com is an exhaustive small-business directory with listings in categories diverse as real estate, aerospace and car rental services from all over the nation. A champion of independents, they’ve provided the Manta Community forum to encourage small businesses to offer advice and share experiences with each other. Regularly updated with tips, articles and industry research, Manta offers business owners expertise as well as exposure to help them achieve success.
If your small business offers financial services, Credio.com can increase its visibility. With detailed information on services available to potential customers, this allows your business the chance to showcase its offerings in detail. A comparison facility stacks you up against other providers, so ensure your rates and benefits are competitive to gain prime position and win customers. Credio.com has affiliations with other listings sites in other areas such as education, genealogy and motors, so whatever market your business serves, it is easy to find your platform and build your customer base.
Want to know what’s going on in the business world? BizJournals.com presents current articles from business journals across the nation, as well as job vacancy listings, events, individual profiles and a comprehensive local business directory. An effective platform for many small businesses, the directory may be most effective for those offering business-to-business services. Customers share reviews, ratings and recommendations. Basic listings are free, but to gain privileges such as premium placement on the home page and the inclusion of the company logo, upgrade to Gold.
Google My Business offers small businesses three great advantages: Be found, Connect with customers and Manage easily. When you sign up and customers Google you, your opening hours, contact information and directions will pop up in a prominent place on the results screen. You’ll show up on Google Maps as well as Google+ listings. You can get interactive with your customers by posting updates, offers and news and starting dialog. Add pictures to bring your page to life and collect +1s from happy customers. Face-to-face video chat adds a whole new dimension to business-customer interaction. A single management dashboard with access to customer stats helps small-business owners keep on top of their Google My Business page from a variety of different devices.