The Evolution of Streaming: Changing the Way We Digest and Interact With the Media

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Streaming is beginning to become an everyday occurrence thanks to increasing internet speeds and the growth in online entertainment. The increased capabilities of smartphones to stream effectively have made streaming on the go a reality. As technology has advanced as have the expectations of consumers who want to access everything they can through the TV without the restriction of having to be at home to view it.

But streaming has taken a long time to evolve largely due to the internet speeds and suitable streaming technologies. It was back in September 1995 that ESPN did the first live streaming event proving that it was possible, but the industry needed to step up to create streaming software that could support its growth. It has taken the collaboration of more than 50 companies including Microsoft, Netflix and Apple to get us where we are today.

Streaming of TV has seen massive growth due to the appetite of viewers wanting to watch programmes when they chose and at the frequency that they want to rather than waiting for shows to be broadcast. Netflix is one of the biggest streaming services with 81.5 million subscribers and 50% of their viewers’ streaming via video game console.  Amazon not only stream TV but also provide their own TV series, like the House of Cards and Sneaky Pete, which they release in blocks rather than the traditional weekly format so viewers can watch their series at their own pace.unnamed

Source: House of Cards via Facebook

The gaming industry has also evolved into the live streaming arena. Live casinos are a good example of this, being popular for giving the player an enhanced online game experience as becomes clear on the Bitcasino website. Live dealer games, such as blackjack, roulette, and baccarat, can be played from around the world. At Bitcasino you can also play using bitcoins which enable players to load money into their account securely and safely. Another example of live game streaming is eSports, where tournaments between multiple players are streamed across the global. These games are highly competitive with players dedicating hours to perfect moves to win large cash prizes. There’s an appetite for audiences to watch these games with 162 million viewers in 2016, these games are streamed live and even played in stadiums in front of thousands of fans.

Sports streaming is incredibly popular though in the traditional sense and it’s easy to understand why when no fan wants to miss a game and radio commentary doesn’t really offer the same experience. CBS saw TV viewing figures decline during Super Bowl 50 but online streaming set several new records with viewing figures at 3.96 million, an increase of 58%.unnamed (1)

Source: Super Bowl 50 via Facebook

As live streaming has become more popular and the tools have started to be more readily available there has been a surge of live streaming at events. Not limited to media giants, the everyday person with a smartphone can now stream themselves live at any time. Facebook Live has been a big contributor to this increase with Facebook actively encouraging its users to publish live video content. With people streaming live their thoughts and experiences, anyone can become a reporter streaming news fed on events and occurrences from around the world as they happen.

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