Just about any company in the UK wants to have a meaningful presence on the Internet, if they don’t have one already. Many companies that have already been in business for many years probably have a webpage, but it might be a good idea to revisit it with a fresh eye, in order to make sure that it is always following the best practices of today’s e-commerce marketing. Some companies just drop a vague idea in the lap of a web designer, letting them sort out all the details. But a more effective approach is to actually work with them, providing valuable input from your company’s perspective that will make website as successful as possible.
Think of Your Target Audience First
It is often difficult for companies to extract themselves from their daily business operations and really spend some time thinking about what their customers or even their potential customers are looking for. Spending some time placing yourself in the role of the consumer who might be visiting your site will help you come up with ideas that will make their experience that much more compelling and hopefully lead them to actually buy something. The ability to create a positive emotional response from your visitor is crucial to achieving success. You therefore have think about what might motivate your visitor to go to your webpage to start with, and once there, what will entice them to actually place an order.
The Basics in a Mobile World
The Internet world has certainly changed in the last 5 to 10 years. The increasing use of mobile devices on the part of consumers to access information has made the PC not necessarily obsolete (not yet), but certainly less important. From a design standpoint, you have to make sure that whatever content you place on the Internet is easily readable from a wide variety of devices. Mobile platforms have different requirements to PCs, which means that your webpage has to be able to be easily loaded and viewed, no matter what type of device a consumers using. A professional design company such as absolute-design.co.uk/ will be able to provide you with all the solutions necessary to make sure your website functions perfectly, regardless of the device being used.
Images and Their Emotional Significance
Everybody responds to images, they create an emotional response, depending on the image itself. Actually, you will want to have images spread out across your webpage and any of its subpages. However, bearing in mind that a substantial number of visitors will be using mobile devices, you want to make sure that these images aren’t too big (meaning the size in megabytes of the image file itself), so that they load quickly, regardless of the device being used. In today’s world, nothing will make your visitor bolt from a site more than one that does not load very quickly. You also want to think about how you want your visitor to interact with your website, which will allow your designer to have a plan in hand which will make your website as successful as possible.
Image courtesy of: freedigitalphotos.net Stuart Miles