Does your business need a creative agency?

It’s very rare a business won’t need an advertising and marketing plan and strategy in place – and it’s even more rare for a start-up to be able to implement this in house.

Creative agencies are hired come up with concepts and strategies to help brands develop creative voices. If you want to stand out on social feeds, in commercials, print ads, events, etc., it’s a creative agency that will get you there.

If a creative agency is what you’re seeking, here are a few things to consider before hiring.

Think long-term.

Your creative agency should be a long-term investment, and you should look to hire an agency you can work with on a long term basis. If you’ve worked with one agency from the start they more likely to understand your business and capture your message.

WHEN?

It can be hard to know when exactly you may need the external help and expertise of a creative agency, but here are some clues…

  1. If you’re looking for a level of marketing that’s integrated with other channels/

  2. Your staff can’t keep up with the workload.

  3. It’s time to expand and reach a broader audience.

  4. You’re too close to a product that you can’t see what the outside world sees.

  5. Your brand and marketing efforts lack clarity.

  6. You don’t have all of the specialised skill sets in-house.

If the shoes fits, there here’s what you need to know before you team up.

Know who you are


It’s your job to help explain your company’s value, vision and mission to your agency partner – they need to know what it is you’re trying to say. It’s so important that you take the time to make sure you can clearly articulate this.

Know your objectives


You don’t have limitless funds, so it’s important that you focus on specific goals like increasing sales, penetrating new markets and growing your
social media reach. Give your new agency clear and specific goals so you can monitor success and they can understand what you want for your money.

Know your budget

Know exactly what is it you’re willing spend with an agency, inc. account management, creatives and ad spend. Failing to have this at the start can (and probably will) lead to poor ROI.


What should a creative agency offer?


Creative strategy
Creative
social media marketing
Brand-focused creative strategies
Rebranding and concept branding

Design focused website creation
Creative UX design
Photography
Creative content writing

Animation
Print design
Email design
Marketing collateral
Illustration
Digital marketing materials

To create campaigns and deliver projects that really stand out from your competition, you need some ‘creative people’ behind you.

Agencies hire a mix of talented and diverse people, and so you get a wealth of experience for your money as opposed to hiring someone in house. Establishing a strong and stable relationship with a creative agency can not only make you life a whole lot easier, but could really be the difference between the success and failure for your business.

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