The act of using social media outlets and communities to engender viral publicity in order to increase the awareness about an event, brand or a product is termed as social media optimization. RSS feeds, social news, social networking sites, blogging sites and bookmarking sites are all a part of social media. Social media optimization (SMO) and search engine optimization (SEO) are quite similar as both aims at generating the traffic and raising awareness for a website.
The simple concept behind social media optimization was to optimize a site with implementation of changes such that it easily gets linked to social media searches on custom search engines. SMO exposes your business to a wider audience and at a greater speed. Also, it brings you more and more customers while retaining your old customers.
Social media optimization services in India publicises your business in the right way and also ensure that your marketing approaches reach the correct destination. If you are still somewhat confused about how SMO can benefit you then these points will definitely help you to sought out your confusion.
- Increases traffic to your website not through search engines, but from other sources.
- Use of social media optimization will enhance the visibility and credibility of your website which will ultimately increase your website’s search engine ranking.
- SMO provides a simpler communication channel for your business so that you can easily make personal communication with your customers.
- Advertising through social media has proved to be very effective and cost efficient procedure.
- Your online business will appear to be more personal to your current and potential customers through SMO.
- Your customers will be able to contact you instantly and this feature would be appreciated thoroughly.
- When you start a personal relationship with your customers, you will be able to know more about their specific needs and requirements and ultimately you will be able to satisfy them with your quality service.
- With social media optimization, you will be able to quickly update your consumers about any changes in the services of the company or products offered by them.
- You can easily publicize the products and services of your company with SMO.
- SMO also provides you the benefits of back links. It also facilitates you to listen to the opinions of your customers about your products.
After knowing about the usefulness of social media optimization, the next concern is how do we actually implement it. Well firstly you have to improve the linking ability of the content of your website. This can be done by adding a blog or even by creating white papers and thought pieces. Secondly, make tagging and booking very easy. Have relevant tags and suggested notes for link on your website. Thirdly, use permalinks and inbound links on your website. Fourthly, if you have some portable content then submit it on some relevant websites. Thus your content will travel further and ultimately drive links to your website.
Use SMO and reach to wider audience.