At the very crux of content marketing lies a commitment to producing fresh, relevant content on a regular basis. While you may choose to define regularity differently than the business owner next door, the benchmark is five blog posts per week. In other words, you should be publishing one blog post for each day of the workweek. This repetition conditions your readers to expect something new each day and allows you to build a receptive audience that clings to you and clamors for more.
But writing and disseminating five blog posts per week is easier said than done. After all, you’ve got dozens of other tasks and responsibilities on your plate. How can you possibly plan to spend that much effort on blogging without paying to outsource it? You need an actionable plan.
Simple Tips for Producing Regular Blogs
Everyone’s plan will differ based on the company they run and the amount of time, human capital, and budget they have. However, for the purposes of this article, we’ll look at a basic plan for your average small business. (We’ll define average as a business with 10-20 employees and a relatively tight marketing budget). Here are some points to consider:
· Conduct a weekly round table meeting. One of the most time-consuming stages of writing is coming up with ideas. Instead of sitting in your office brainstorming ideas by yourself, get everyone involved. Hold a weekly round table meeting where everyone is asked to come with two or three different ideas. Record all of the ideas and then narrow the list down to five purposeful pitches. These will be your posts for the following week.
· Learn to write faster. Practically speaking, you need to learn how to write faster blog posts. Find the time of day where you’re most productive and carve out an hour where you can focus on nothing but writing. By conditioning yourself to write at the same time each day, you’ll end up with more consistency.
· Use a CMS. Are you still piecing together your content strategy with dozens of different tools and resources? Now’s the time to invest in a high quality content management system (CMS). Some of the more popular ones include Drupal, Joomla, and WordPress, but you may find another one you prefer. There’s no right answer – it all comes down to personal needs and preferences. Just make sure you’re comfortable with whichever solution you choose.
· Edit your own work. One of the best tips is to edit your work as you go. While you should also run your work by another set of eyes before pressing the submit button, taking the care to edit your own work eliminates confusion (which takes time). You don’t have to waste time emailing back and forth with your editor for clarification regarding different issues.
· Accept guest blogs. If you do a good job of building your blog’s readership, you’ll eventually begin to receive requests for guest blogs. These are usually people looking to establish their name and develop backlinks to their own domains. While you have to be careful with you let publish content on your blog, this is an effective way to save time without compromising weekly posts.
· Repurpose old content. Running out of ideas, or in a time crunch to get a post developed? You can always repurpose old content. For best results, choose a timeless topic from months or years in the past and put a new spin on it. For example, if you were discussing 10 ways to develop a local SEO marketing strategy, you may select one of the points and expound upon it in a new post.
Using these six tips, you’ll discover that writing and publishing five blog posts per week really isn’t that hard. It just requires a plan – so get to brainstorming!