Writing a blog, that’s something that sounds easy right? And with more than 5 million blog posts being published every day, it seems like everyone is doing it. Blogging is something that takes a lot of constant work, writing and relationship building in order to create a successful blog.
Every blog post you write is an opportunity to build upon and improve your relationship with your existing audience, as well as proving your knowledge within your niche. If you’re writing a blog for your business, it can also benefit you as 92% of companies who blog multiple times a day have acquired a customer from their blog. It’s more likely that your loyal readers can turn into customers, as they’ll think of you as someone who knows what their talking about, and when the time comes when they need your products or services, they’ll automatically think of you.
Of course a blog post won’t necessarily bring in an income straight away, sometimes it can be a post you wrote months, or even years ago that’s now converting. If your blog posts are well structured, informative, and answer questions your readers are likely to be searching for, then they can be successful for years to come.
One of the biggest benefits of blogging is that you can attract high quality leads. According to Hubspot, B2B marketers that use blogs receive 67% more leads than those that do not. If your blog is answering questions that people are looking for, and put out valuable content on a consistent basis, then your blog is likely to turn into a successful one.
I’ve been blogging for a few years now, both personally and professionally, and I’ve picked up a few tips that help to build a successful blog. Here are my 5 tips for blogging successfully.
Understand your audience
The main point you want to take away for your blog is to understand your audience, because after all you want them to return back to your blog, and if you’re a business, potentially buy your products or services in the future. By understanding your audience better, you’ll be able to have a clear idea of what topics will appeal to them, which is a great start for planning your blog posts. Take a look through the search terms to see what your audience are looking for when they land on your page. Do you already have any blog posts on this topic? Or are your readers being turned away? It’s worth creating blog posts on these topics to give your readers answers to their questions.
You want to be offering your readers something of value, because if you don’t provide something the public wants, your blog will never be a success. The value of your blog is demonstrated in the content you publish, and if it doesn’t provide any value to your readers, then people won’t read it or return to read more of your posts.
Good content is key
As well as understanding who your audience are, it’s important that you’re providing them with good quality content, and are writing content that you yourself would want to read. While this might sound obvious, you should be excited about the topics you’re including on your blog. The more passionate you are about your writing, the more it will come across in your posts.
Research your competitors
Something you can do to ensure your blog becomes successful, is to look around at other blogs in your niche and see what it is they are doing. What topics do they cover? Have they mentioned something you’ve not thought about including yourself? By reading other blogs you’ll have a better understanding of what you want to include on your own. We don’t mean copy exactly what other blogs are doing, but pick out your favourite things from several different blogs, and come up with ideas of your own, and you could learn a few things you wouldn’t have thought about before.
Finally, consistency is an important part of blogging, especially if you want to see it grow. It’s worth remembering that it’s much easier to lose your traffic than it is to build it up, so ensure that you consistently blog. Of course spending the time writing quality content is just as important, posting often will get you noticed.
Not only will it bring your readers and traffic in, blogging consistently can help increase your organic rankings. When you regularly update your blog, you set up expectations for fresh content among your readership, who will could see you as a thought leader in the topics you cover. It’s worth keeping in mind that return visitors add significant value to your website, and offering regular and new content to your readers helps you significantly grow your online presence.
Your readers can also help with expanding your audience. Sharing it on their social media accounts opens you up to a wider audience. Likewise, they could also be doing link building for you in the process by citing your blog posts from their own blogs or sharing them in forums.
Focus on using calls to action
While you can blog and blog all you like, if you’re aiming to generate leads from your blog posts, this is unlikely to happen without a clear call to action. While the products or services you sell might be listed on another page of your website, you shouldn’t rely on people to do the work and find what you’re expecting them to do on their own.
Depending on what you’re wanting your readers to do, you should finish your blog posts with a clear call to action telling them to do so. For example, if you’re looking to increase your newsletter signups, you should end your blog posts with a ‘sign up to our newsletter’ link to boost your number of subscribers.