So you’ve decided that SEO will be your main traffic strategy. You’ve spent the last eight weeks working and implementing your strategies, but your ranking still has not improved. What are you doing wrong?
We’ve all been there. Even the best local SEO services in Montreal have to go through a learning curve. The good news is that with practice and sheer determination, you will eventually figure out how to get the results you want.
Today we’re going to reveal the most common SEO mistakes and how to correct them:
- Not Optimizing Your Website for Local Search
If your business caters to customers within a certain state or city, it’s important to tap local SEO. Google and other search engines handle local search a bit differently than global search. You’ll need to include keywords that are specific to the location you’re targeting in your page title and meta descriptions, and get your site listed on directories like Yelp, FourSquare, Google Places, and others.
- Not Using Analytics
Traffic is very important, but it’s not the only thing that you need to focus on. There are some lower-traffic phrases that convert better than high traffic keywords because they’re more specific and are likely to give you a sale. Analytics tools can be used to setup conversion tracking so you can compare your keywords against each other. Knowing which keywords convert more can help you optimize your site more efficiently.
- Using Generic Title Tags and Meta Descriptions
Using your website or company name as page title may seem like the natural thing to do, but it’s a big mistake. You need to have a unique title and description for each page because aside from its SEO benefits, it’s also helpful when people bookmark or share your page online especially in social media.
- Not Creating Internal Links Correctly
Internal links are important for SEO but to get the full benefit, you need to do it right. Links anchored to words like “click here” are not going to do much for SEO. You’ll be better off using anchor texts that are relevant to the link you’re directing others to click.
On a related note, you should also avoid using the same anchor text for all your links because doing so will hurt your ranking in the search engines and will also appear funny to your site visitors.
- Publishing Poor Quality Content
Your web content is vital in driving traffic to your website. Using cheap, low-quality writers may seem appealing if you’re on a budget, but you must consider what your visitors will think when they’re on your website reading your content. You want to make a good impression on your visitors (who could potentially become your customers), and you can do that by giving them valuable and useful information. After all, this is the reason they’re on your website. If you need to outsource your content, make sure you pick writers that are proficient in producing high-quality content.