The world of ecommerce is an exciting one that is constantly evolving. It empowers the entrepreneur to be as creative as possible when trying to attract new sales. Growing your customer base in ecommerce is made a lot easier when you have the proper tools at your disposal. If you are running an online store, you already are well aware of the obstacles that you face on a daily basis. These following four tools can help you save time while giving your online store the adrenaline injection it needs to turbo-boost your bottom line.
Ecommerce Shipping Software
If you are still manually printing invoices and labels, easily hours of your day are tied to fulfillment. Even sites like Amazon and eBay, which offer integrated tools, do not talk to your other sales channels and have limitations on the efficiency of the built-in tools that they offer. A variety of ecommerce shipping software solutions are available online that can streamline your fulfillment while automating label and invoice generation as well as customer updates and live tracking.
Return Policy Automators
Studies have found that your return policy, and the ease of returning products, is a surefire staple in long term retention and in growing your customer base. But many online stores actually make returns a hassle. Instead, set yourself apart from the pack by integrating an automated returns solution. Providers like ReadyReturns deliver simple tools that enable you to automate the returns process for customers. With a tool like this in place, you can appeal to the 90% of online shoppers who want an easy an expedited product returns system, according to a recent UPS study.
Cross Channel Analytics
Knowing what your customers are doing across all your sales channels is the recipe for long term success. But the issue is that cross-channels don’t really talk to one another, leaving you to do the busy work of comparing numbers and generating charts. But a variety of tools are available that can deliver cross-channel analytics. These integrations plug into your online store and marketplace, and give you a clear picture of the customer journey, including analytics that illustrate behaviors, trends and patterns. You can then use this data to enhance the customer experience and cater to sales trends to grow your bottom line and improve ROI.
Social media is a strong driver for sales and improved customer loyalty. But managing all of your social channels can become cumbersome. Thankfully, tools like Sprout Social can help. These social aggregators connect all your channels, enabling single-button cross-promotion, while delivering timely notifications that help you connect with customers in real-time, respond to comments and even track messages. The customer journey also includes social media in today’s ecommerce world. With convenient tools like this, you can assure that no customer is ever left behind again. What’s more, you can save yourself time and money by easing cross promotion.