If you are running a website, there is no such thing as too much traffic. The more people visit your page, the more your intended targets are closer and easier to achieve, be it revenue from advertising, higher client conversion rates or simply getting your message across. Here are a few tips that can help you propel you visitor experience further and raise those coveted traffic statistics.
1. Understand Your Current Position
First of all, you need to get an accurate feel of how you are already doing in terms of traffic. Make sure you have set up Google Analytics on your website – it is an invaluable tool that will allow you to comprehend your statistics across various aspects. You can get a website traffic report that will reveal how many unique visitors you have, your traffic sources (for example, if visitors come through searching relevant keywords or from referrals), as well as the average amount of time that people spend on your website. Armed with these metrics, you will be able to come up with a clear strategy on how to improve the numbers.
2. Invest in Social Media
Half of the world’s population is online and 37% of all people on the planet are active on social media. Facebook has currently over 1,870 million active users, and Instagram about 600 million, while over 300 million people are tweeting and even the business and employment-focused social network LinkedIn has over 100 million users. If you are not active on these networks, now is the time to get social; incorporating Facebook commenting, “share” and “like” buttons on individual content pieces, and letting your visitors sign in through their favorite social network platform might give your retention rates a boost and attract new visitors. Do not just take our word for it, look at the statistics: 94% of marketers use Facebook, 68% use Twitter, and more than half of marketing professionals use Instagram and LinkedIn to promote content.
You will find more statistics at Statista
3. Security First
Want to keep your customers satisfied and your reputation intact? Studies reveal that consumers value cybersecurity more than you would probably expect, so you should really try to prioritize providing a safe experience for them. In fact, the importance of this relationship of trust surely spills over to non-commerce websites, too. Being hacked means that the trust your clients have in you will suffer dramatically, which will inevitably lead to fewer visitors and lower profit – so it is best to get protected. Getting the proper tools in place, like a web application firewall (or WAF, for short) will protect you against what have been named as the most critical cyberthreats out there. These include SQL injections, cross-site scripting and remote file inclusion, among others, while you can customize the firewall to minimize visitor disruption and keep everyone happy.
4. Go Mobile
More and more people are using handheld devices to access the internet – and you sure want to get across to them, too. According to research, adjusting your content to make it mobile-friendly might help increase your website traffic by roughly 30%. No surprise there, seeing that 2 billion people access the web through mobile devices and 80% of all internet users rely on their smartphones to get online. Taking into account these preferences and letting people view your site in a way suitable for tablets and smartphones will definitely encourage them to visit your site and return more often.
Increasing traffic might sound like the unattainable Holy Grail for many website owners out there – but the truth is that simple steps like these might work very well towards bringing more visitors in and, ultimately, increasing revenue.