As a business owner, it’s up to you to work hard to increase your company’s reach on your social media platforms of choice.
By doing so, you will tap into a much larger audience that you can ultimately convert into rabid fans and paying customers. And this will help your company experience a growth explosion over the long run.
Instead of throwing everything against the wall to see what sticks on your favorite social media sites, we’d like to help.
We will share our four favorite social media strategies with you today. If you implement them, you will experience greater reach and become more effective on the social media platforms that you like the best.
1. Start Using Custom Hashtags
Are you looking for a new way to get people interested in your brand? Creating custom hashtags is an excellent way to encourage people to share your content while creating new interest.
The best thing about custom hashtags is that you can use them on any social media platform. In fact, we encourage you to use the same custom hashtags on all social media platforms for maximum effect.
As an example, back in 2015 Marvel created an effective custom hashtag. Their hashtag was #MarvelHalloween. And it didn’t take long for hundreds of fans to start sharing pictures of costumes while using this hashtag which eventually went viral.
2. Start Recycling Your Best Content
Do you have content that your audience absolutely loves? If so, you need to recycle it so that you can get even more value out of it.
As an example, let’s say you’ve created a video on a particular topic that has been liked and shared all over the place. Instead of letting the buzz die out, you could transcribe the video and turn it into a blog post for your website. Or maybe even speak about the same topic on a podcast.
Whatever you do, just make sure you recycle your best content and then share it all over your favorite social media platforms.
3. Focus on the Data
When you begin running ads on social media websites, your advertisements are either going to perform or not do so well.
Whatever the case may be, you need to focus on the data to figure out how you can improve your ad for maximum effectiveness.
As an example, let’s say you have an advertisement that starts off like gangbusters and everybody is clicking on it. But after a few weeks the ad doesn’t seem to be as effective.
You could be suffering from audience fatigue. Your target audience may have seen this advertisement too many times already, so it’s time to move on and try other advertisements that your audience hasn’t seen yet.
4. Begin Using Live Video Broadcasting
Right now, so many entrepreneurs and companies are beginning to use live video broadcasting on their favorite social media platforms.
If you haven’t noticed, live video has become really popular on social media sites like YouTube, Twitter, and Facebook.
And live interactive video on social media makes it easy for you to directly communicate and interact with your customers. As you can imagine, this is an incredible way to boost brand recognition and have a fun shared experience with your audience.
So, the next time you want to start answering audience questions, do it on social media while live broadcasting. According to Stackify, web application monitoring experts, live broadcasting on social media sites is a really hot trend right now, so take advantage of it.
If you’ve been struggling to create an effective social media strategy, please use these four tips to increase engagement and expand your reach.