Marketing is ever changing so it is always difficult to predict the upcoming trends. This comes with the growth of technology and the digital age. An example of this in the gaming market is VR, in which there are now many of the best slot games for VR available for players with great offers. However, when looking for trends there is little doubt that you can pay attention to the previous year and the influence that many of these had. Here we cover a number of trends to watch out for in 2019.
Content is becoming more and more important when it comes to the marketing landscape. You need to entice your audience through looking to inspire them with the content on offer. The key goal of content is to make people share and engage with it, rather than simply hoping they will respond to what is put in front of them. Content can cover the likes of an article, a video or something on social media. The latter also helps to build communication with business and customer, which certainly helps with trust and appreciation of the business in question.
- Growth of AI
Artificial intelligence or AI is continuing to grow and is now playing a key role in marketing. It makes data analysis more efficient and can help with targeting potential leads in a faster process than in the past. This is done through the likes of an advanced machine learning system. AI can also monitor consumers online patterns, which is fantastic for businesses as they can then target this audience, giving them what they are wanting to see. This will then in the long run help with the overall success and growth of the business.
In the current digital age, people are very cautious about security. This is why it is so important for every company to ensure they have thorough security measures in place. This means customers should have their privacy, data and financial details safe at all times. This has only become more and more in the spotlight following the General Data Protection Regulation (GDPR) taking effect in Europe most recently. This has now led to more attention being put on the subject and further penalties in place by businesses with how they handle the public’s information.
- Influencers changing
Influencer marketing has been a growing trend in recent times through the release of social media. This is now beginning to change, as previously companies had always used celebrities for this. They were being relied on to convince people into buying certain products but many ‘real’ people are now being used instead. These are now known as ‘micro influencers’ and this is only likely set to grow.